Wednesday, September 23, 2009

Ad Shift Throws Blogs a Business Lifeline

This husband and wife team make a living by blogging. Lisa and Brian Sugar’s ad revenue increased 20 percent in the first half of the year, and the company is on track to double its revenue and turn a profit this year, said Mr. Sugar, the company’s chief executive. Meanwhile, advertising revenue for magazines dropped 21 percent the first half, and the number of ad pages sold dropped 28 percent, according to the Publishers Information Bureau.

“Perpetual movement is the essence of survival and prosperity online,” said Michael Moritz, the Sequoia investor who backed
Google, Yahoo and Sugar. “If online media and entertainment companies don’t improve every day, they will just wind up as the newfangled version of Reader’s Digest — bankrupt.”

http://www.nytimes.com/2009/09/14/technology/internet/14blog.html?_r=1

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